@font-face{font-family:Assistant;src:url("fonts/assistant-hebrew.woff2") format("woff2");font-display:swap;font-weight:200 800;unicode-range:U+0590-05FF,U+200C-2010,U+20AA,U+25CC,U+FB1D-FB4F}
@font-face{font-family:Assistant;src:url("fonts/assistant-latin.woff2") format("woff2");font-display:swap;font-weight:200 800;unicode-range:U+0000-00FF,U+0131,U+0152-0153,U+02BB-02BC,U+02C6,U+02DA,U+02DC,U+2011-206F,U+2074,U+20AC,U+2122,U+2191,U+2193,U+2212,U+2215,U+FEFF,U+FFFD}

:root{
  --blue:#0649d9;
  --blue-dark:#0438a8;
  --blue-tint:#e9effb;
  --blue-soft:#c9d7f4;
  --on-blue:#dbe5ff;
  --ink:#0e1e3a;
  --muted:#4a5670;
  --white:#ffffff;
  --mist:#f2f5fb;
  --marker:#ffe14d;
  --pen:#d9362b;
  --pen-ink:#a8281f;
  --old:#55585e;
  --rule:#dfe4ee;
  --rule-strong:#bcc5d6;
  --wa:#11804a;
  --danger:#b42318;
  --serif:"Times New Roman","David","Frank Ruehl",serif;
  --radius:14px;
  --radius-lg:22px;
  --gutter:16px;
  --bar-h:72px;
  --ease:cubic-bezier(.2,.7,.2,1);
  color-scheme:light;
}

*{box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:16px;-webkit-text-size-adjust:100%}
body{margin:0;background:var(--white);color:var(--ink);font-family:Assistant,"Segoe UI",Arial,sans-serif;font-size:18px;line-height:1.6;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
svg{display:block}
a{color:var(--blue);text-underline-offset:4px;text-decoration-thickness:1.5px}
button,input,select,textarea{font:inherit;color:inherit}
button{cursor:pointer}
h1,h2,h3{margin:0;font-weight:800;line-height:1.08}
p{margin:0}
:focus-visible{outline:3px solid var(--blue);outline-offset:3px}
::selection{background:var(--marker);color:var(--ink)}
bdi{unicode-bidi:isolate}

.wrap{width:calc(100% - var(--gutter) * 2);max-width:1160px;margin-inline:auto}
.skip{position:absolute;inset-inline-start:12px;top:-100px;z-index:100;background:var(--ink);color:#fff;padding:10px 16px;border-radius:8px}
.skip:focus{top:12px}
.sr-only{position:absolute;width:1px;height:1px;margin:-1px;padding:0;overflow:hidden;clip-path:inset(50%);white-space:nowrap;border:0}
.fine{font-size:14px;color:var(--muted)}
.is-missing{background:#fff7d1;outline:1px dashed #d9bb45;outline-offset:1px;border-radius:4px;padding-inline:4px}

/* ---------- buttons ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;min-height:48px;padding:0 22px;border:2px solid transparent;border-radius:var(--radius);font-weight:800;font-size:17px;line-height:1.2;text-decoration:none;white-space:nowrap;transition:background-color .15s,border-color .15s,color .15s,transform .15s}
.btn:active{transform:translateY(1px)}
.btn .icon{transition:transform .2s var(--ease)}
.btn:hover .icon{transform:translateX(-4px)}
.btn-primary{background:var(--blue);color:#fff}
.btn-primary:hover{background:var(--blue-dark)}
.btn-yellow{background:var(--marker);color:var(--ink)}
.btn-yellow:hover{background:#ffd91a}
.btn-ghost{background:var(--white);color:var(--ink);border-color:var(--rule-strong)}
.btn-ghost:hover{border-color:var(--ink)}
.btn-outline{background:transparent;color:var(--blue);border-color:var(--blue)}
.btn-outline:hover{background:var(--blue-tint)}
.btn-glass{background:rgba(255,255,255,.14);color:#fff;border-color:rgba(255,255,255,.45)}
.btn-glass:hover{background:rgba(255,255,255,.24)}
.btn-large{min-height:58px;padding:0 28px;font-size:19px}
.btn-small{min-height:42px;padding:0 14px;font-size:16px;border-radius:12px}
.btn-block{width:100%}
.icon{width:22px;height:22px;flex:none}
.icon-wa{color:var(--wa)}
.tag{display:inline-block;background:var(--marker);color:var(--ink);font-weight:800;font-size:14px;line-height:1;padding:7px 10px;border-radius:6px}
.tag-quiet{background:var(--blue-tint);color:var(--blue)}

/* ---------- header ---------- */
.site-header{background:var(--white);border-bottom:1px solid var(--rule)}
.header-row{display:flex;align-items:center;justify-content:space-between;gap:20px;min-height:64px}
.brand{display:inline-flex;align-items:center;gap:10px;color:var(--ink);font-weight:800;font-size:21px;text-decoration:none}
.brand-mark{width:30px;height:30px;flex:none}
.brand-text{display:flex;flex-direction:column;line-height:1.05}
.brand-text small{font-size:13px;font-weight:600;color:var(--muted);margin-top:3px}
.header-nav,.header-cta{display:none}
.header-actions{display:flex;gap:10px}
.header-nav a{color:inherit;text-decoration:none;font-weight:700;font-size:16px}
.header-nav a:hover{text-decoration:underline}
.site-header.over-hero{position:absolute;inset-inline:0;top:0;z-index:5;background:transparent;border:0}

/* ---------- hero ---------- */
.hero{position:relative;overflow:hidden;padding-block:86px 56px;background:linear-gradient(#fff 55%,var(--mist))}
.hero-grid{display:grid;gap:34px}
.hero h1{font-size:clamp(34px,11.2vw,56px);line-height:1.04}
.hero h1 .l{display:block}
.squiggle{position:relative;display:inline-block;white-space:nowrap}
.squiggle svg{position:absolute;inset-inline:0;bottom:-.16em;width:100%;height:.2em;overflow:visible}
.squiggle path{fill:none;stroke:var(--pen);stroke-width:3.5;stroke-linecap:round;stroke-linejoin:round;vector-effect:non-scaling-stroke}
.hero-sub{margin-top:20px;font-size:19px;line-height:1.55;color:var(--muted);max-width:32ch}
.hero-cta{display:flex;flex-wrap:wrap;align-items:center;gap:12px 16px;margin-top:24px}
.cta-note{display:flex;align-items:center;gap:8px;font-size:16px;color:var(--muted)}
.hero-points{list-style:none;margin:18px 0 0;padding:0;display:flex;flex-wrap:wrap;gap:4px 22px;font-size:16px;color:var(--muted)}
.hero-points li{position:relative;padding-inline-start:22px}
.hero-points li::before{content:"";position:absolute;inset-inline-start:2px;top:.5em;width:10px;height:5px;border-left:2px solid var(--blue);border-bottom:2px solid var(--blue);transform:rotate(-45deg)}

.js .hero h1 .l{animation:rise .7s var(--ease) both}
.js .hero h1 .l + .l{animation-delay:.12s}
.js .hero-sub,.js .hero-cta,.js .hero-points{animation:rise .7s var(--ease) .3s both}
.js .squiggle svg{animation:draw .8s ease-out .75s both}
@keyframes rise{from{opacity:0;transform:translateY(18px)}}
@keyframes draw{from{clip-path:inset(-60% 0 -60% 100%)}to{clip-path:inset(-60% 0 -60% 0)}}

/* the document on the desk */
.stage{position:relative;display:grid;justify-items:center;min-width:0}
.stage::before{content:"";position:absolute;inset:64px -8% -10px;border-radius:40px;background:radial-gradient(ellipse at 50% 40%,var(--blue-tint),rgba(233,239,251,0) 72%);z-index:-1;pointer-events:none}
.switch{display:inline-grid;grid-template-columns:1fr 1fr;gap:4px;padding:4px;border-radius:999px;background:#fff;border:1.5px solid var(--rule-strong)}
.switch button{min-height:44px;min-width:104px;padding:0 22px;border:0;border-radius:999px;background:transparent;color:var(--muted);font-weight:800;font-size:17px;transition:background-color .2s,color .2s}
.switch button[aria-pressed=true]{background:var(--blue);color:#fff}
.sheet-wrap{position:relative;width:100%;max-width:440px;margin-top:18px;touch-action:pan-y;cursor:grab;user-select:none}
.sheet-wrap.is-dragging{cursor:grabbing}
.js .sheet-wrap{animation:settle .9s var(--ease) .2s both}
@keyframes settle{from{opacity:0;transform:translateY(28px) rotate(1.5deg)}}
.sheet-wrap::before{content:"";position:absolute;inset:0;background:var(--blue-soft);transform:rotate(2.6deg) translate(-4px,6px);box-shadow:0 14px 30px rgba(14,30,58,.14)}
.sheet{position:relative;background:#fff;overflow:hidden;container-type:inline-size;box-shadow:0 24px 56px -10px rgba(14,30,58,.35)}
.cv{margin:0;padding:2.5em 1.9em 2.1em;background:#fff;direction:rtl;text-align:right;font-size:clamp(12px,3.85cqw,15.5px);line-height:1.55}
.cv p{margin:0 0 .6em}
.cv ul{margin:.2em 0 .55em;padding-inline-start:1.2em}
.cv li{margin:.12em 0}

.cv-before{position:absolute;inset:0;z-index:1;overflow:hidden;font-family:var(--serif);color:#333;line-height:1.5}
.cv-before p{position:relative}
.b-title{text-align:center;font-weight:700;text-decoration:underline;font-size:1.35em;margin-bottom:.9em !important}
.b-h{font-weight:700;text-decoration:underline;margin:1.15em 0 .3em !important}
.pen-strike{background:linear-gradient(var(--pen),var(--pen)) no-repeat right 56%/100% 2px;transition:background-size .55s ease var(--d,0s)}
.pen-wavy{text-decoration:underline wavy var(--pen) 1.5px;text-underline-offset:.3em;text-decoration-skip-ink:none;transition:text-decoration-color .4s ease var(--d,0s)}
.pen-note{position:absolute;inset-inline-end:0;top:-1.6em;z-index:1;font-family:Assistant,sans-serif;font-weight:800;font-size:.9em;line-height:1.55;color:var(--pen-ink);background:#fff;border:1.5px solid var(--pen);border-radius:.55em;padding:0 .45em;transform:rotate(-3deg);transition:opacity .2s ease var(--d,0s),transform .35s cubic-bezier(.3,1.6,.5,1) var(--d,0s)}
.stage[data-state=before] .pen-strike{background-size:0 2px;transition:none}
.stage[data-state=before] .pen-wavy{text-decoration-color:transparent;transition:none}
.stage[data-state=before] .pen-note{opacity:0;transform:rotate(-3deg) scale(.6);transition:none}

.cv-after{position:relative;z-index:2;color:var(--ink);clip-path:inset(0);transition:clip-path .9s cubic-bezier(.7,0,.2,1)}
.stage:not([data-state=after]) .cv-after{clip-path:inset(0 0 100% 0)}
.pen-cursor{position:absolute;left:0;top:0;width:34px;height:34px;z-index:4;opacity:0;pointer-events:none;transform:translate(-6px,-30px);filter:drop-shadow(0 3px 3px rgba(14,30,58,.25))}
.scan{position:absolute;inset-inline:0;top:0;height:5px;z-index:3;background:var(--marker);opacity:0;pointer-events:none}
.js .stage[data-state=after] .scan{animation:scan .9s cubic-bezier(.7,0,.2,1)}
@keyframes scan{0%{top:0;opacity:1}92%{opacity:1}100%{top:100%;opacity:0}}
.a-head{border-bottom:2px solid var(--blue);padding-bottom:.7em;margin-bottom:.85em}
.a-name{font-size:2.15em;font-weight:800;color:var(--blue);line-height:1.1;margin:0 0 .12em !important}
.a-role{font-weight:700;margin:0 !important}
.a-summary{font-size:1.05em}
.cv-after mark{color:inherit;font-weight:800;background:linear-gradient(var(--marker),var(--marker)) no-repeat right 80%/100% .6em;transition:background-size .6s ease .95s}
.stage:not([data-state=after]) .cv-after mark{background-size:0 .6em;transition:none}
.a-h{font-weight:800;color:var(--blue);font-size:1.12em;margin:1em 0 .35em !important;padding-bottom:.2em;border-bottom:1px solid var(--blue-soft)}
.a-line{display:flex;justify-content:space-between;align-items:baseline;gap:.6em;margin-top:.45em}
.a-line span{font-size:.85em;color:var(--muted);white-space:nowrap}
.a-chips{display:flex;flex-wrap:wrap;gap:.4em;margin:0 !important}
.a-chips span{background:var(--blue-tint);color:var(--blue);font-weight:700;border-radius:99px;padding:.15em .75em;font-size:.88em}
.caption{margin-top:16px;text-align:center;font-size:14px;color:var(--muted)}

/* ---------- section basics ---------- */
.section{padding-block:68px}
.section h2,.cliches h2{font-size:clamp(30px,7.6vw,52px)}
.section-sub{margin-top:14px;font-size:19px;color:var(--muted);max-width:36ch}

/* ---------- real work: before / after gallery ---------- */
.work{background:var(--mist);padding-block:56px 40px}
.work h2{margin-bottom:22px}
.shots{display:flex;gap:14px;padding-inline:var(--gutter);overflow-x:auto;scroll-snap-type:x mandatory;scroll-padding-inline:var(--gutter);scrollbar-width:none;-webkit-overflow-scrolling:touch}
.shots::-webkit-scrollbar{display:none}
.shots{touch-action:pan-x pan-y}
@media (hover:hover){.shots{cursor:grab}}
.shots.is-grabbing{cursor:grabbing;scroll-snap-type:none;user-select:none}
.shots.is-grabbing .shot{pointer-events:none}
.shot-dots{display:flex;justify-content:center;gap:8px;margin-top:16px}
.shot-dots span{width:8px;height:8px;border-radius:50%;background:var(--rule-strong);transition:background-color .2s,transform .2s}
.shot-dots span.is-on{background:var(--blue);transform:scale(1.25)}
.shot{position:relative;flex:0 0 74vw;max-width:340px;aspect-ratio:4/5;scroll-snap-align:start;border:0;padding:0;border-radius:18px;overflow:hidden;background:#fff;box-shadow:0 18px 40px -22px rgba(14,30,58,.35);cursor:pointer;text-align:right;font:inherit;color:inherit}
.shot img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;object-position:top}
.shot-after{z-index:2;clip-path:inset(0)}
.shot .scan{z-index:3;animation:none}
.shot-labels{position:absolute;top:12px;inset-inline-start:12px;z-index:4;display:grid}
.lbl{grid-area:1/1;font-weight:800;font-size:14px;line-height:1;padding:7px 11px;border-radius:99px;transition:opacity .3s}
.lbl-before{background:#e9e9e7;color:#4b4f56}
.lbl-after{background:var(--blue);color:#fff}
.shot-role{position:absolute;inset-inline:0;bottom:0;z-index:4;padding:34px 14px 12px;background:linear-gradient(rgba(14,30,58,0),rgba(14,30,58,.78));color:#fff;font-weight:800;font-size:16px}
.shot[data-state=before] .shot-after{clip-path:inset(0 0 100% 0)}
.shot[data-state=before] .lbl-after,.shot:not([data-state=before]) .lbl-before{opacity:0}
.js .shots.in .shot:not([data-state]) .shot-after{animation:shot-reveal 6.5s cubic-bezier(.7,0,.2,1) infinite;animation-delay:calc(var(--i) * 1.1s)}
.js .shots.in .shot:not([data-state]) .scan{animation:shot-scan 6.5s cubic-bezier(.7,0,.2,1) infinite;animation-delay:calc(var(--i) * 1.1s)}
.js .shots.in .shot:not([data-state]) .lbl-before{animation:lbl-before 6.5s steps(1) infinite;animation-delay:calc(var(--i) * 1.1s)}
.js .shots.in .shot:not([data-state]) .lbl-after{animation:lbl-after 6.5s steps(1) infinite;animation-delay:calc(var(--i) * 1.1s)}
@media (hover:hover){.shot:hover .shot-after,.shot:hover .scan,.shot:hover .lbl{animation-play-state:paused}}
@keyframes shot-reveal{0%,30%{clip-path:inset(0 0 100% 0)}42%,88%{clip-path:inset(0)}100%{clip-path:inset(0 0 100% 0)}}
@keyframes shot-scan{0%,30%{top:0;opacity:0}31%{opacity:1}41%{top:100%;opacity:1}42%,100%{top:100%;opacity:0}}
@keyframes lbl-before{0%,36%{opacity:1}37%,94%{opacity:0}95%,100%{opacity:1}}
@keyframes lbl-after{0%,36%{opacity:0}37%,94%{opacity:1}95%,100%{opacity:0}}
.shot-cta{display:flex;flex-direction:column;justify-content:space-between;align-items:flex-start;padding:22px 20px;background:var(--blue);color:#fff;text-decoration:none;box-shadow:none}
.shot-cta-text{font-size:clamp(28px,7vw,36px);font-weight:800;line-height:1.1}
.shot-cta .btn{pointer-events:none}

/* ---------- cliches ---------- */
.cliches{padding-block:64px 68px;overflow:hidden;background:var(--mist)}
.cliches h2{margin-bottom:28px}
.marquee{direction:ltr;overflow:hidden;margin-bottom:12px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent);mask-image:linear-gradient(90deg,transparent,#000 4%,#000 96%,transparent)}
.marquee-track{display:flex;width:max-content}
.set{display:flex;gap:12px;padding-right:12px;direction:rtl}
.chip{flex:none;border:1.5px solid var(--rule-strong);border-radius:999px;padding:9px 18px;background:#fff;font-family:var(--serif);font-size:19px;line-height:1.3;color:var(--old)}
.chip s{text-decoration:line-through var(--pen) 2px}
.marquee.is-ready .marquee-track{animation:slide 38s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee-rev.is-ready .marquee-track{animation-direction:reverse;animation-duration:44s}
@keyframes slide{to{transform:translateX(-50%)}}
.punch{margin-top:30px;font-size:clamp(24px,6.2vw,38px);font-weight:800;line-height:1.3;max-width:24ch}
mark.swipe{color:inherit;background:linear-gradient(var(--marker),var(--marker)) no-repeat right 86%/100% .5em;transition:background-size .8s ease .25s}
.js [data-inview]:not(.in) mark.swipe{background-size:0 .5em}

/* ---------- one line, edited ---------- */
.edit{background:#fff;overflow:hidden}
.edit h2{margin-bottom:22px}
.edit-wrap{display:grid;gap:22px}
.edit .punch{margin-top:18px}
.editor{background:#fff;border-radius:var(--radius-lg);box-shadow:0 24px 50px -24px rgba(14,30,58,.28);overflow:hidden}
.editor-tabs{display:flex;gap:6px;padding:10px;background:var(--blue-tint);overflow-x:auto}
.editor-tabs button{flex:1 0 auto;min-height:44px;padding:0 14px;border:0;border-radius:12px;background:transparent;font-weight:800;font-size:16px;color:var(--blue);transition:background-color .15s,color .15s}
.editor-tabs button[aria-pressed=true]{background:var(--blue);color:#fff}
.editor-body{padding:22px 20px 26px}
.ed-label{font-size:13px;font-weight:800;color:var(--muted);margin-bottom:4px}
.ed-label-new{color:var(--blue);margin-top:20px}
.ed-old{font-family:var(--serif);font-size:20px;line-height:1.5;color:var(--old);min-height:3em}
.ed-old span{background:linear-gradient(var(--pen),var(--pen)) no-repeat right 56%/0 2px}
.editor.is-struck .ed-old span{background-size:100% 2px;transition:background-size .6s ease}
.ed-new{display:grid;font-size:clamp(23px,6.4vw,30px);font-weight:800;line-height:1.3}
.ed-new > span{grid-area:1/1}
.ed-new .ghost{visibility:hidden}
.editor:not(.is-done) .typed::after{content:"";display:inline-block;width:3px;height:.95em;margin-inline-start:3px;vertical-align:-.1em;background:var(--blue);animation:blink .9s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.ed-why{display:flex;align-items:baseline;gap:10px;margin-top:20px;padding-top:16px;border-top:1.5px dashed var(--rule-strong);font-size:16px;font-weight:700;color:var(--pen-ink);transition:opacity .35s,transform .45s cubic-bezier(.3,1.5,.5,1)}
.ed-why-label{flex:none;border:1.5px solid var(--pen);border-radius:7px;padding:0 8px;font-size:13px;font-weight:800;transform:rotate(-3deg)}
.editor:not(.is-done) .ed-why{opacity:0;transform:translateY(8px) scale(.96)}
.editor > .fine{padding:0 20px 18px}

/* ---------- prices ---------- */
.plans{background:var(--mist);--section-bg:var(--mist)}
.plans h2{margin-bottom:28px}
.plan-grid{display:grid;gap:18px}
.plan{display:flex;flex-direction:column;border-radius:var(--radius-lg)}
.plan-top{flex:1;display:flex;flex-direction:column;align-items:flex-start;gap:10px;padding:26px 24px 22px}
.plan h3{font-size:28px}
.plan-desc{font-size:18px;max-width:30ch}
.price{display:flex;flex-wrap:wrap;align-items:baseline;gap:4px 14px;margin-top:6px}
.price .amount{font-size:clamp(88px,25vw,116px);font-weight:800;line-height:.86}
.price .currency{font-size:40px;font-weight:700;margin-inline-start:6px}
.was{font-size:17px}
.was s{text-decoration:none;background:linear-gradient(currentColor,currentColor) no-repeat right 52%/100% 1.5px}
.js .plan-grid:not(.in) .was s{background-size:0 1.5px}
.plan-grid.in .was s{transition:background-size .5s ease .55s}
.price .amount{display:inline-block;transition:transform .6s var(--ease),opacity .4s}
.js .plan-grid:not(.in) .price .amount{transform:translateY(14px);opacity:0}
.plan{transition:transform .25s var(--ease),box-shadow .25s var(--ease)}
@media (hover:hover){.plan:hover{transform:translateY(-4px);box-shadow:0 24px 48px -24px rgba(14,30,58,.35)}}
.plan-bottom{position:relative;display:flex;flex-direction:column;gap:20px;padding:24px 24px 26px;border-top:2px dashed var(--cut)}
.plan-bottom::before,.plan-bottom::after{content:"";position:absolute;top:-12px;width:22px;height:22px;border-radius:50%;background:var(--section-bg,#fff)}
.plan-bottom::before{inset-inline-start:-11px}
.plan-bottom::after{inset-inline-end:-11px}
.checks{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.checks li{position:relative;padding-inline-start:32px;font-weight:700}
.checks li::before{content:"";position:absolute;inset-inline-start:0;top:4px;width:22px;height:22px;border-radius:50%;background:var(--check-bg)}
.checks li::after{content:"";position:absolute;inset-inline-start:7px;top:10px;width:8px;height:5px;border-left:2px solid var(--check-fg);border-bottom:2px solid var(--check-fg);transform:rotate(-45deg)}
.plan .btn{margin-top:auto}
.plan-featured{--cut:rgba(255,255,255,.5);--check-bg:#fff;--check-fg:var(--blue);background:var(--blue);color:#fff}
.plan-featured .was{color:var(--on-blue)}
.plan-plain{--cut:var(--rule-strong);--check-bg:var(--blue);--check-fg:#fff;background:#fff;border:1.5px solid var(--rule)}

/* ---------- contact: looping edit illustration ---------- */
.edit-loop{width:84px;height:84px;margin-bottom:14px;overflow:visible;filter:drop-shadow(0 10px 18px rgba(2,20,80,.35))}
.el-page{fill:#fff}
.el-line{fill:var(--blue-soft)}
.el-strike{fill:none;stroke:var(--pen);stroke-width:3;stroke-linecap:round;stroke-dasharray:1;stroke-dashoffset:1;animation:el-strike 6s ease-in-out infinite}
.el-2{animation:el-fade 6s infinite}
.el-new{fill:var(--blue);transform:scaleX(0);transform-origin:86px 49px;transform-box:view-box;animation:el-grow 6s ease-in-out infinite}
.el-mark{fill:var(--marker);transform:scaleX(0);transform-origin:86px 33px;transform-box:view-box;animation:el-markin 6s ease-in-out infinite}
@keyframes el-strike{0%,12%{stroke-dashoffset:1;opacity:1}26%{stroke-dashoffset:0;opacity:1}36%,86%{stroke-dashoffset:0;opacity:0}92%,100%{stroke-dashoffset:1;opacity:0}}
@keyframes el-fade{0%,26%{opacity:1}36%,86%{opacity:0}94%,100%{opacity:1}}
@keyframes el-grow{0%,36%{transform:scaleX(0)}52%,86%{transform:scaleX(1)}94%,100%{transform:scaleX(0)}}
@keyframes el-markin{0%,56%{transform:scaleX(0)}70%,86%{transform:scaleX(1)}94%,100%{transform:scaleX(0)}}
@media (prefers-reduced-motion:reduce){.el-strike{opacity:0}.el-2{opacity:0}.el-new,.el-mark{transform:none}}

/* ---------- contact ---------- */
.contact{color:#fff;background:radial-gradient(circle,rgba(255,255,255,.14) 1px,transparent 1.4px) 0 0/20px 20px,var(--blue)}
.contact :focus-visible{outline-color:var(--marker)}
.contact-grid{display:grid;gap:30px;align-items:center}
.contact h2{max-width:13ch}
.contact-copy p{margin-top:16px;color:var(--on-blue);font-size:19px;max-width:30ch}
.wa-line{display:inline-flex;align-items:center;gap:10px;margin-top:20px;color:#fff;font-weight:700}
.lead-form{background:var(--white);color:var(--ink);border-radius:var(--radius-lg);padding:24px 20px;box-shadow:0 30px 60px -20px rgba(2,20,80,.55)}
.lead-form :focus-visible{outline-color:var(--blue)}
.lead-form{transition:transform .7s var(--ease),opacity .5s}
.js .contact-grid:not(.in) .lead-form{transform:translateY(24px);opacity:0}
.field{margin:0 0 18px;padding:0;border:0;min-width:0}
.field label,.field legend{display:block;font-weight:700;font-size:16px;margin-bottom:6px;padding:0}
.field input::placeholder{color:#9aa4b8}
.field input[type=text],.field input[type=tel]{width:100%;height:54px;padding:0 14px;border:1.5px solid var(--rule-strong);border-radius:12px;background:#fff;font-size:18px;text-align:right}
.field input[type=text]:focus,.field input[type=tel]:focus{outline:none;border-color:var(--blue);box-shadow:0 0 0 3px rgba(6,73,217,.22)}
.field input[aria-invalid=true]{border-color:var(--danger)}
.error{color:var(--danger);font-size:15px;margin-top:6px}
.plan-choice .choice{display:block;position:relative;margin:0 0 8px;font-weight:400;font-size:17px}
.choice input{position:absolute;opacity:0;width:1px;height:1px}
.choice-body{display:flex;align-items:center;gap:12px;min-height:56px;padding:10px 16px;border:1.5px solid var(--rule-strong);border-radius:12px;cursor:pointer;transition:border-color .15s,background-color .15s}
.choice-body::before{content:"";flex:none;width:20px;height:20px;border-radius:50%;border:2px solid var(--rule-strong);background:#fff;transition:border .15s}
.choice-title{flex:1;font-weight:700}
.choice-price{font-weight:800;color:var(--blue)}
.choice input:checked + .choice-body{border-color:var(--blue);background:var(--blue-tint)}
.choice input:checked + .choice-body::before{border:6px solid var(--blue)}
.choice input:focus-visible + .choice-body{outline:3px solid var(--blue);outline-offset:2px}
.hp{position:absolute;width:1px;height:1px;margin:0;opacity:0;overflow:hidden;clip-path:inset(50%);pointer-events:none}
.form-note{margin-top:14px;font-size:14px;color:var(--muted);text-align:center}
.form-status{margin-top:12px;font-size:15px;min-height:1px}
.form-status.is-error{color:var(--danger)}
#submit-btn[disabled]{opacity:.7;cursor:progress}

/* ---------- faq ---------- */
.faq{background:#fff}
.faq-grid{display:grid;gap:22px}
.faq-list{border-top:1.5px solid var(--rule-strong)}
.faq details{border-bottom:1.5px solid var(--rule-strong)}
.faq summary{display:flex;justify-content:space-between;align-items:center;gap:16px;padding:20px 0;font-size:19px;font-weight:800;cursor:pointer;list-style:none}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"";flex:none;width:30px;height:30px;border-radius:50%;background:linear-gradient(#fff,#fff) center/12px 2px no-repeat,linear-gradient(#fff,#fff) center/2px 12px no-repeat,var(--blue);transition:transform .2s}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{padding:0 0 22px;color:var(--muted);max-width:60ch}
@supports (interpolate-size: allow-keywords){
  html{interpolate-size:allow-keywords}
  .faq details::details-content{height:0;overflow:clip;transition:height .3s var(--ease),content-visibility .3s allow-discrete}
  .faq details[open]::details-content{height:auto}
}
.faq-more{margin-top:22px;font-size:17px;color:var(--muted)}
.faq-more a{font-weight:700}

/* ---------- footer ---------- */
.site-footer{background:var(--ink);color:#fff;padding-block:32px calc(var(--bar-h) + 32px + env(safe-area-inset-bottom))}
.site-footer .brand{color:#fff}
.footer-row{display:flex;flex-wrap:wrap;justify-content:space-between;align-items:flex-start;gap:20px}
.footer-contact{margin-top:8px;font-size:15px}
.footer-legal{margin-top:4px;font-size:13px;color:#c6cfe2}
.footer-note{flex-basis:100%;margin-top:4px;font-size:13px;color:#8d99b5}
.footer-contact a,.footer-links a{color:#c6cfe2}
.footer-links{display:flex;gap:20px;font-size:15px}
.site-footer :focus-visible{outline-color:var(--marker)}

/* ---------- mobile action bar ---------- */
.action-bar{position:fixed;inset-inline:0;bottom:0;z-index:40;display:grid;grid-template-columns:1fr 1.45fr;gap:10px;padding:10px var(--gutter) calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.96);border-top:1px solid var(--rule);backdrop-filter:blur(8px);transition:transform .3s var(--ease)}
.action-bar .btn{min-height:50px;padding:0 12px}
.action-bar.is-hidden{transform:translateY(110%)}

/* ---------- consent + toast ---------- */
.consent-banner{position:fixed;z-index:50;inset-inline:12px;bottom:calc(var(--bar-h) + 12px + env(safe-area-inset-bottom));background:var(--white);border:1px solid var(--rule-strong);border-radius:14px;padding:16px;box-shadow:0 12px 40px rgba(14,30,58,.22);font-size:15px}
.consent-banner[hidden]{display:none}
.consent-actions{display:flex;gap:8px;margin-top:12px}
.consent-actions .btn{flex:1}
.toast{position:fixed;z-index:60;top:16px;left:50%;transform:translateX(-50%);width:max-content;max-width:calc(100% - 32px);background:var(--ink);color:#fff;padding:12px 18px;border-radius:10px;font-size:16px;box-shadow:0 10px 30px rgba(0,0,0,.25)}
.toast[hidden]{display:none}

/* ---------- inner pages ---------- */
.doc{padding-block:48px 72px}
.doc .wrap{max-width:760px}
.doc h1{font-size:clamp(34px,6vw,48px);margin-bottom:12px}
.doc h2{font-size:24px;margin:36px 0 10px}
.doc p,.doc li{color:var(--muted);font-size:17px}
.doc p + p{margin-top:12px}
.doc ul{padding-inline-start:22px}
.doc .note{margin-top:20px;padding:14px 16px;background:#fff7d1;border:1px solid #f0d675;border-radius:10px;color:var(--ink);font-size:15px}
.doc-footer{padding-bottom:32px}
.thanks{min-height:70vh;display:grid;place-items:center;text-align:center;padding-block:64px}
.thanks .seal{width:84px;height:84px;margin:0 auto 24px;border-radius:50%;background:var(--blue);display:grid;place-items:center}
.thanks .seal svg{width:40px;height:40px;stroke:#fff;fill:none;stroke-width:3;stroke-linecap:round;stroke-linejoin:round}
.js .thanks .seal{animation:pop .5s var(--ease) both}
.js .thanks .seal path{stroke-dasharray:1;stroke-dashoffset:1;animation:draw-check .5s ease-out .35s forwards}
@keyframes pop{from{transform:scale(.6);opacity:0}}
@keyframes draw-check{to{stroke-dashoffset:0}}
.thanks h1{font-size:clamp(36px,7vw,56px)}
.thanks p{margin:16px auto 28px;color:var(--muted);font-size:19px;max-width:36ch}
.thanks .actions{display:flex;flex-wrap:wrap;gap:12px;justify-content:center}
.thanks .icon{fill:none;stroke:currentColor;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round}

/* ---------- larger screens ---------- */
/* ---------- compact phone layout: the form should be reachable in about three screens ---------- */
@media (max-width:899px){
  .section{padding-block:48px}
  .hero{padding-bottom:40px}
  .hero-sub{margin-top:14px;font-size:18px}
  .hero-cta{margin-top:20px}
  .hero-points{margin-top:14px}
  .sheet-wrap{margin-top:14px}
  .cliches{padding-block:44px 48px}
  .cliches h2{margin-bottom:20px}
  .punch{margin-top:16px;font-size:clamp(21px,5.6vw,30px)}
  .marquee{margin-bottom:10px}
  .section-sub{margin-top:10px;font-size:17px}
  .editor-body{padding:18px 18px 20px}
  .ed-old{min-height:2.4em;font-size:19px}
  .ed-label-new{margin-top:14px}
  .ed-why{margin-top:14px;padding-top:12px}
  .plans h2{margin-bottom:18px}
  .plan-grid{gap:14px}
  .plan-top{padding:20px 20px 14px;gap:8px}
  .plan h3{font-size:24px}
  .plan-desc{font-size:17px}
  .price .amount{font-size:clamp(60px,17vw,76px)}
  .price .currency{font-size:30px}
  .plan-bottom{padding:16px 20px 20px;gap:16px}
  .checks{gap:8px}
  /* second plan folds into a slim card: title and price on one row, details in the FAQ */
  .plan-plain .plan-top{flex-direction:row;flex-wrap:wrap;align-items:center;justify-content:space-between;gap:6px 14px;padding-bottom:16px}
  .plan-plain .plan-top .tag{flex-basis:100%}
  .plan-plain .plan-desc{flex-basis:100%;font-size:16px;color:var(--muted);margin:0}
  .plan-plain .checks{gap:6px}
  .plan-plain .checks li{font-size:16px}
  .plan-plain .price{margin:0}
  .plan-plain .price .amount{font-size:44px;line-height:1}
  .plan-plain .price .currency{font-size:24px}
  .plan-plain .plan-bottom{padding-top:14px}
  .contact{padding-block:40px 48px}
  .contact h2{margin-bottom:0}
  .contact-grid{gap:18px}
  .contact h2{font-size:clamp(28px,7vw,36px)}
  .edit-loop,.contact-copy p,.contact .wa-line{display:none}
  .faq summary{padding:14px 0;font-size:18px}
  .faq summary::after{width:26px;height:26px}
  .faq details p{padding-bottom:16px;font-size:17px}
  .faq-more{margin-top:16px;font-size:16px}
}
@media (min-width:600px){
  :root{--gutter:28px}
  .lead-form{padding:32px 30px}
  .plan-top{padding:34px 34px 26px}
  .plan-bottom{padding:28px 34px 34px}
  .editor-body{padding:28px 30px 24px}
  .editor > .fine{padding:0 30px 22px}
}
@media (min-width:900px){
  :root{--gutter:48px}
  .header-row{min-height:78px}
  .header-nav{display:flex;gap:34px}
  .header-cta{display:inline-flex}
  .hero{padding-block:128px 104px}
  .swipe-hint{display:none}
  .hero-grid{grid-template-columns:1.1fr 1fr;align-items:center;gap:64px}
  .hero h1{font-size:clamp(54px,5.5vw,78px)}
  .hero-sub{font-size:22px;margin-top:26px}
  .hero-cta{margin-top:32px}
  .section{padding-block:112px}
  .cliches{padding-block:104px}
  .cliches h2{margin-bottom:40px}
  .chip{font-size:22px;padding:11px 24px}
  .punch{margin-top:44px}
  .edit h2{margin-bottom:36px}
  .edit-wrap{grid-template-columns:.8fr 1.2fr;gap:72px;align-items:center;margin-top:28px}
  .edit .punch{margin-top:0}
  .work{padding-block:96px}
  .work h2{margin-bottom:36px}
  .shots{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;width:calc(100% - var(--gutter) * 2);max-width:1160px;margin-inline:auto;padding:0;overflow:visible}
  .shot{flex:none;max-width:none}
  .shot-cta{padding:32px 30px}
  .shot-role{font-size:18px;padding:40px 18px 16px}
  .shot-dots{display:none}
  .plans h2{margin-bottom:48px}
  .plan-grid{grid-template-columns:1.1fr 1fr;gap:28px}
  .contact-grid{grid-template-columns:1fr 1fr;gap:80px}
  .edit-loop{width:120px;height:120px;margin-bottom:22px}
  .lead-form{padding:40px}
  .faq-grid{grid-template-columns:.8fr 1.2fr;gap:64px;align-items:start}
  .site-footer{padding-bottom:32px}
  .action-bar{display:none}
  .consent-banner{inset-inline-start:24px;inset-inline-end:auto;bottom:24px;max-width:420px}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition:none!important;animation:none!important}
  .marquee-track{flex-wrap:wrap;width:auto}
  .set{flex-wrap:wrap;row-gap:12px;justify-content:center}
}